Building stronger customer relationships

2 hour instructor-led workshop
For people leaders and employees


Companies position themselves for long-term success when they understand and connect with their customers. A good customer relationship encourages loyalty and increases word-of-mouth referrals to your company. However, strong customer relationships are not always easy to develop, and despite best efforts, service professionals sometimes fail to meet a customer’s expectations. This workshop will use instructional and experiential learning methods including group discussion to provide participants with foundational skills that will improve the customer experience and build stronger relationships.

Learning objectives

At the end of this workshop, participants will be able to:

  • Define a positive customer experience based upon what most customers want
  • Identify seven foundational skills that build strong customer relationships
    • Identifying your multiple customers
    • Build trust and credibility
    • View customers as partners
    • Make it personal
    • Use positive communication
    • Exceed expectations
    • Calm highly stressed customers
  • Create a personal action plan that will help to improve customer loyalty

Want to learn more?

One of our team members will be happy to assist you.